John Maritato, CEO of Jam4Hire.com will speak to entertainment industry professionals on the Art & Science of Creating Trailers That Sell on August 20 in Santa Monica.
As CEO for Jam4Hire.com, John has worked for all the studios and networks writing and producing trailers and promos for the Lethal Weapon Series, The Batman Series, The Star Trek Series, Seinfeld, Alias, One Tree Hill, How I Met Your Mother and The CSI Series, and many, many independent films. Those who wish to attend the event should sign up now at Eventbrite.
John will address:
- Why some trailers fall flat and others compel people stand in line overnight.
- Some key trailer tricks and why they work.
- Scripting a trailer before production so can ensure you shoot exactly what you need.
- Making a trailer for a film you haven’t shot yet to raise money for it faster.
- Why you need to create more than one trailer in most cases.
- A word on trailer technical issues.
Any producer working to develop, produce, or distribute a film, you’ll find this informative event extremely important to attend. Writers who need to market books, and entrepreneurs who need to market businesses, will gain invaluable insight into creating marketing media as well.
About John Maritato
John Maritato began his career as an assistant film editor at a commercial editorial company in New York. John assisted in cutting the infamous Michael Jackson Pepsi Spots where a terrible mishap on set caused Jackson’s hair to catch fire – footage John never saw till it was released on YouTube a few years ago.
Catching the attention of clients from J. Walter Thompson, New York, John played a game of “I can do that” convincing the clients he could be a Producer at their agency. This led to John being hired by mega-author and then Creative Director James Patterson – who used to come in early to write his books. A few years later, a chance encounter with a former colleague while on a visit to Los Angeles led to an offer that would change his life.
Knowing his desire to work in movie trailers, the colleague offered John a three-month guarantee as Associate Director Of Marketing at Dino De Laurentis’ company. “After that”… the colleague assured John, “You’re on your own.” So John resigned from J. Walter New York and came to Hollywood.
At the tail end of his three-month gig, John networked his way into a producer’s office for a meeting. John thought it was for a job interview. The producer thought John was a trailer company. When the producer offered John three movies that needed trailers, John took a deep breath and said’ “Sure.” – again playing a game of “I can do that.” For this project, John asked a copywriter for rates. When the copywriter replied “$2000.00 for an eight-page copy exploration.” John thanked the copywriter and thought; “I can do that.”
Within a few months, on the strength of the three trailers and some trailer scripts he submitted around town, John was an in demand trailer copywriter and producer, and the next year, won a Hollywood Reporter Key Art Award for writing in every category.
Since then, John has worked for all the studios and networks writing and producing trailers and promos. Over the years he’s worked on the Lethal Weapon Series, The Batman Series, The Star Trek Series, and countless comedies and dramas plus TV shows like The Goldbergs, Sneaky Pete, Seinfeld, Alias, One Tree Hill, How I Met Your Mother and The CSI Series, as well as many independent filmmakers.
About Nancy Fulton
Nancy Fulton has been writing, producing, and publishing profitably for more than 20 years. She enjoys teaching and has taught for UCLA, the Art Institute & School for Creative Startups in the UK. She currently offers face-to-face and online events to 25,000+ writers, producers, performers, media app developers, and other creative entrepreneurs every month. You can learn a lot more about some of her work at www.EntertainmentIndustryEvents.com.